WeLink
Media Kit
A concise guide to presenting the WeLink brand with clarity, consistency, and optimism.
01 / Brand foundation
Made to feel friendly,
optimistic, and confident.
The WeLink visual identity is built around a distinctive pixel-inspired W, a generous wordmark, and a warm gradient that moves from blue to coral. Together, these elements create a recognizable, approachable system.
02 / Logo
One identity.
Built to flex.
Choose the treatment that creates the clearest contrast for its setting.
Give it room to breathe.
Use the width and height of the W symbol as the minimum clear space around the lockup, standalone W, and wordmark.
03 / Color
The signature
spectrum.
The WeLink gradient is a defining brand feature. Use the approved palette to preserve a consistent visual identity.
04 / Typography
Clear words.
Human voice.
Banana Grotesk is the primary brand typeface. Arial is the recommended substitute when the brand font is unavailable.
Grotesk
Together, we can build
a better internet.
abcdefghijklmnopqrstuvwxyz 0123456789
Use thoughtful hierarchy, avoid excessive weight contrast, and keep headlines out of all caps.
05 / Usage
Keep the brand
recognizable.
Simple rules protect the consistency and clarity of every brand touchpoint.
✓ Do
- Scale the logo proportionally
- Choose the best version for the setting
- Maintain the approved clear space
- Prioritize strong background contrast
× Don’t
- Alter, rotate, stretch, or outline the logo
- Add to or subtract from the lockup
- Change the typeface, colors, or opacity
- Introduce unapproved gradients
The complete source
Ready to use
the WeLink brand?
Download the complete 27-page guide for detailed logo, color, typography, and application guidance.
Download brand guidelines ↓